Important information regarding how Stratton Media Solutions manages advertising, compensation, creative assets, and performance expectations. These disclosures supplement your service agreement.
Advertising spend is separate from Stratton's management fees. The Client is responsible for funding all advertising budgets, platform charges, media costs, impression costs, click costs, and other third-party advertising expenses.
An actively managed campaign is an organized advertising objective managed within an advertising platform. Each campaign may contain multiple advertisements, creative variations, audiences, ad groups, ad sets, placements, targeting configurations, or testing variations.
Facebook and Instagram are managed together through Meta and are treated as one advertising platform.
YouTube advertising is managed through Google Ads but may count as an additional advertising channel because of its separate creative, targeting, video, and management requirements.
Performance compensation applies only to packages or written arrangements that expressly include a revenue-participation percentage.
"Attributable Collected Revenue" means revenue actually received by the Client from customers reasonably attributed to Stratton-managed advertising, excluding applicable taxes, refunds, cancellations, and chargebacks.
The Client must maintain accurate CRM, customer, sales, transaction, and payment records and provide the access or reporting reasonably necessary to verify attributable collected revenue.
Specific attribution rules, reporting requirements, payment schedules, attribution periods, and performance-compensation terms will be established in the applicable Revenue Scaling and Performance Compensation Addendum.
Performance compensation does not provide Stratton with ownership in the Client's company and does not create a partnership, joint venture, employment relationship, or entitlement to revenue unrelated to Stratton-managed advertising.
Stratton may use AI-enabled advertising software to support campaign monitoring, analysis, testing, optimization, audience insights, budget recommendations, reporting, creative decisions, and performance management.
AI-assisted technology supports Stratton's professional campaign management but does not guarantee leads, sales, revenue, profitability, conversion rates, cost per acquisition, return on investment, or return on advertising spend.
Standard campaign copy, messaging, creative coordination, and reasonable testing are included according to the selected package. Professional photography, video production, advanced graphic design, extensive creative production, influencer content, and other specialized assets are not included unless expressly stated in writing.
Ads Only packages do not include guaranteed lead quantities, appointment setting, outbound calling, virtual assistant staffing, CRM implementation, sales fulfillment, website development, landing-page development, or full creative production unless expressly added in writing.
Advertising performance depends on numerous factors, including the Client's offer, pricing, reputation, sales ability, response time, fulfillment capacity, available creative assets, advertising budget, competition, market conditions, consumer demand, platform policies, and tracking reliability.
Stratton Media Solutions does not guarantee campaign approval, leads, appointments, sales, revenue, profitability, conversion rates, cost per lead, cost per acquisition, return on investment, return on advertising spend, or any other specific business result.
