Care

Protect What You've Built.
Strengthen Where You're Found.

Your website and your visibility serve two different purposes — your Care plan should too.

Stratton Care gives businesses the flexibility to choose ongoing Website Care, Search Visibility, or both.

Keep your digital presence secure, functional, and up to date while building stronger visibility across Google, search engines, and AI-powered discovery.

Choose one. Combine both. Scale when you need it.

Website Care

Keep Your Website Working for Your Business.

Your website shouldn't become another thing you have to manage. Website Care provides ongoing maintenance, monitoring, updates, and support based on the complexity of your website — from simple informational sites to active e-commerce stores.

Care Essential

$99/month

Protect & Maintain

Reliable ongoing maintenance for informational websites that simply need to stay secure, updated, and functional.

Focus: Website Health & Reliability

Includes

  • Website hosting, if applicable
  • Software and plugin updates
  • Security monitoring
  • Routine website backups
  • Uptime monitoring
  • Broken link and page checks
  • Website form functionality checks
  • Mobile functionality review
  • Basic performance monitoring
  • Support when something breaks
  • Up to 1 hour of minor website updates per month
  • Monthly website health review

Who it's for: Informational websites, landing pages, portfolios, and service businesses that need dependable website maintenance without active website management.

Think: "I want my website maintained and working properly."

Choose Essential

Care Business

$199/month

Manage & Optimize

For businesses that actively rely on their website and need more than basic maintenance.

Focus: Active Website Management

Everything in Essential, Plus

  • Up to 2 hours of website updates per month
  • Content and image updates
  • Landing page edits
  • Form and lead-path testing
  • Website integration monitoring
  • Analytics and tracking functionality checks
  • Website speed and performance review
  • Mobile experience review
  • Conversion-path functionality checks
  • Quarterly website optimization review
  • Priority maintenance support

Who it's for: Growing businesses, lead-generation websites, multi-page service websites, and companies whose website plays an active role in generating or supporting business.

Think: "My website is an active part of my business and needs ongoing attention."

Choose Business

Care Commerce

$399/month

Manage Your Digital Storefront

Advanced website care for businesses selling products or processing transactions online.

Focus: E-Commerce Website Management

Everything in Business, Plus

  • E-commerce storefront monitoring
  • Product and collection page maintenance
  • Checkout-flow testing
  • Payment integration monitoring
  • Shipping functionality checks
  • Discount and promotional updates
  • Inventory-display troubleshooting
  • Store integration monitoring
  • Customer-facing account functionality checks, when applicable
  • E-commerce performance review
  • Up to 4 hours of website/store updates per month
  • Priority support
  • Monthly commerce health review

Who it's for: Shopify, WooCommerce, Wix e-commerce, and other businesses operating an active online storefront.

Think: "My website generates transactions and needs a higher level of ongoing management."

Choose Commerce

Website Care Disclosure

Website Care covers routine maintenance, monitoring, testing, and minor updates within the selected plan. Major redesigns, new pages, custom development, large-scale product uploads, inventory management, order fulfillment, customer service, third-party marketplace management, and work exceeding included monthly support may require separate services or additional fees.

Search & AI Visibility

Get Found Where Your Customers Are Searching.

Having a website is only part of your online presence. Search & AI Visibility is designed to strengthen how your business appears across Google Search, Google Maps, traditional search engines, and emerging AI-powered discovery platforms.

Visibility Local

$299/month

Own Your Local Presence

Build and maintain a stronger presence where local customers are searching for businesses like yours.

Focus: Google & Local Search Visibility

Includes

  • Google Business Profile management
  • Business information optimization
  • Google Business Profile updates
  • Google Posts
  • Review management assistance
  • Local search optimization
  • Google Search Console monitoring
  • Search indexing monitoring
  • Google Analytics monitoring
  • Basic keyword tracking
  • Local citation consistency checks
  • Search visibility health checks
  • Monthly visibility reporting

Who it's for: Local businesses, service providers, contractors, professional services, and companies primarily looking to improve their presence across Google Search and Maps.

Think: "I want customers searching in my market to find me."

Choose Local

Visibility Growth

$599/month

Build Organic Traffic & Authority

Turn search into a long-term growth channel through consistent content, SEO optimization, and ongoing authority development.

Focus: SEO + Organic Growth

Everything in Local, Plus

  • SEO and organic visibility strategy
  • Automated keyword research
  • Search-intent analysis
  • Competitor gap analysis
  • SEO/GEO website audit
  • SEO-optimized content strategy
  • Up to 30 AI-generated, SEO/GEO-optimized articles automatically created and published monthly*
  • Automated CMS publishing, where supported
  • Internal and external linking strategy and optimization within supported content and integrations
  • Automated contextual backlink development through a partner network
  • Technical SEO monitoring, issue identification, and prioritized recommendations
  • Organic keyword performance tracking
  • Search traffic and impression tracking
  • Monthly SEO performance reporting
  • Implementation of eligible on-page SEO improvements where platform access and compatibility allow

Who it's for: Businesses looking beyond basic local visibility that want to actively build organic traffic, search rankings, content authority, and long-term discoverability.

Think: "I want to grow the number of people discovering my business organically."

Choose Growth

Visibility Authority

$999/month

Expand Beyond Traditional Search

Build stronger digital authority across Google and the growing ecosystem of AI-powered search and discovery platforms.

Focus: SEO + GEO + AI Visibility

Everything in Visibility Growth, Plus

  • Advanced SEO/GEO strategy
  • Topical-authority planning
  • Expanded competitor analysis
  • Advanced content strategy oversight
  • Content performance review
  • AI visibility optimization
  • Generative Engine Optimization
  • SEO/GEO audit insights
  • AI citation and brand mention tracking
  • ChatGPT visibility monitoring
  • Perplexity visibility monitoring
  • Gemini visibility monitoring
  • AI visibility performance analysis
  • Content and backlink performance review
  • Priority optimization recommendations
  • Monthly performance review
  • Quarterly visibility strategy review

Who it's for: Established and growing businesses that want to build authority beyond traditional SEO and position themselves for discovery across both search engines and AI-powered platforms.

Think: "I want my business positioned wherever people search for answers—whether that's Google or AI."

Choose Authority

Disclosure

Article volume, automated publishing, backlink availability, reporting features, and supported integrations depend on the selected platform, website compatibility, and third-party provider availability. Content may be reviewed, adjusted, delayed, or withheld when necessary for accuracy, brand alignment, compliance, or quality. Search rankings, traffic growth, backlinks, and AI citations are not guaranteed.

Disclosure

SEO Implementation & Website Compatibility

Search & AI Visibility includes SEO strategy, auditing, monitoring, content optimization, visibility management, and implementation through supported tools and website integrations. When supported access and integrations are available, Stratton may implement eligible on-page improvements and automated content updates directly.

Technical corrections requiring custom development, website redesign, theme modification, advanced coding, third-party developer access, or work outside supported integrations are not included unless specifically stated. Stratton will identify and explain these opportunities and may provide recommendations, coordinate with the client's website provider, or quote implementation separately.

One Partner. Two Ways to Protect & Grow Your Digital Presence.

Website Care and Search & AI Visibility are independent monthly services.

Choose Website Care if you need Stratton to maintain and manage your website.

Choose Search & AI Visibility if you want Stratton actively working to strengthen your presence across search and AI discovery.

Need both? Combine them.

Care Essential + Visibility Local

A local business that needs basic website maintenance and stronger Google visibility.

Care Business + Visibility Growth

A growing business that depends on its website and wants active organic growth.

Care Commerce + Visibility Authority

An e-commerce or established brand requiring advanced website management and a comprehensive search and AI visibility strategy.

Ready to Protect Your Online Presence?

Let's discuss which care package is right for your website and visibility goals.

Book a Strategy Call