Care

Protect What You've Built.
Strengthen Where You're Found.

Your website and your visibility serve two different purposes — your Care plan should too.

Keep your digital presence secure, functional, and up to date while building stronger visibility across Google, search engines, and AI-powered discovery.

Choose one. Combine both. Scale when you need it.

Website Care Website Hosting • Plugin & Software Updates • Security Monitoring • Routine Backups • Uptime Monitoring • Broken Link Checks • Form Functionality Checks • Mobile Functionality Review • Performance Monitoring • Content & Image Updates • Landing Page Edits • Lead-Path Testing • Analytics & Tracking Checks • Conversion-Path Checks • Storefront Monitoring • Checkout-Flow Testing • Payment Integration Monitoring • Monthly Health Reviews • Search & AI Visibility Google Business Profile • Business Information Optimization • Google Posts • Review Monitoring • Local Search Optimization • Search Console Monitoring • Search Indexing • Keyword Tracking • Local Citations • SEO Strategy • Keyword Research • Search-Intent Analysis • Competitor Gap Analysis • SEO / GEO Audits • Content Strategy • AI-Assisted Content • Internal-Link Strategy • Technical SEO • AI-Search Visibility • AI Citation Monitoring • Custom AI-Prompt Tracking • Backlink Monitoring • Authority-Building Opportunities • Monthly Visibility Reporting •

Website Care

Keep Your Website Working for Your Business.

Your website shouldn't become another thing you have to manage. Website Care provides ongoing maintenance, monitoring, updates, and support based on the complexity of your website — from simple informational sites to active e-commerce stores.

Care Essential

$99/month

Protect & Maintain

Reliable ongoing maintenance for informational websites that simply need to stay secure, updated, and functional.

Focus: Website Health & Reliability

Includes

  • Website hosting, if applicable
  • Software and plugin updates
  • Security monitoring
  • Routine website backups
  • Uptime monitoring
  • Broken link and page checks
  • Website form functionality checks
  • Mobile functionality review
  • Basic performance monitoring
  • Support when something breaks
  • Up to 1 hour of minor website updates per month
  • Monthly website health review

Who it's for: Informational websites, landing pages, portfolios, and service businesses that need dependable website maintenance without active website management.

Think: "I want my website maintained and working properly."

Choose Essential

Care Business

$199/month

Manage & Optimize

For businesses that actively rely on their website and need more than basic maintenance.

Focus: Active Website Management

Everything in Essential, Plus

  • Up to 2 hours of website updates per month
  • Content and image updates
  • Landing page edits
  • Form and lead-path testing
  • Website integration monitoring
  • Analytics and tracking functionality checks
  • Website speed and performance review
  • Mobile experience review
  • Conversion-path functionality checks
  • Quarterly website optimization review
  • Priority maintenance support

Who it's for: Growing businesses, lead-generation websites, multi-page service websites, and companies whose website plays an active role in generating or supporting business.

Think: "My website is an active part of my business and needs ongoing attention."

Choose Business

Care Commerce

$399/month

Manage Your Digital Storefront

Advanced website care for businesses selling products or processing transactions online.

Focus: E-Commerce Website Management

Everything in Business, Plus

  • E-commerce storefront monitoring
  • Product and collection page maintenance
  • Checkout-flow testing
  • Payment integration monitoring
  • Shipping functionality checks
  • Discount and promotional updates
  • Inventory-display troubleshooting
  • Store integration monitoring
  • Customer-facing account functionality checks, when applicable
  • E-commerce performance review
  • Up to 4 hours of website/store updates per month
  • Priority support
  • Monthly commerce health review

Who it's for: Shopify, WooCommerce, Wix e-commerce, and other businesses operating an active online storefront.

Think: "My website generates transactions and needs a higher level of ongoing management."

Choose Commerce

Website Care Disclosure

Website Care covers routine maintenance, monitoring, testing, and minor updates within the selected plan. Major redesigns, new pages, custom development, large-scale product uploads, inventory management, order fulfillment, customer service, third-party marketplace management, and work exceeding included monthly support may require separate services or additional fees.

Search & AI Visibility

Get Found Where Your Customers Are Searching.

Having a website is only part of your online presence. Search & AI Visibility is designed to strengthen how your business appears across Google Search, Google Maps, traditional search engines, and emerging AI-powered discovery platforms.

Visibility Local

$299/month

Own Your Local Presence

Build and maintain a stronger presence where local customers are searching for businesses like yours.

Focus: Google & Local Search Visibility

Includes

  • Google Business Profile management
  • Business information optimization
  • Google Business Profile updates
  • Google Posts
  • Review monitoring and response assistance
  • Local search monitoring and ongoing optimization
  • Google Search Console monitoring
  • Search indexing monitoring
  • Google Analytics monitoring
  • Basic keyword tracking
  • Local citation consistency checks
  • Search visibility health checks
  • Monthly visibility reporting

Who it's for: Local businesses, service providers, contractors, professional services, and companies primarily looking to improve their presence across Google Search and Maps.

Think: "I want customers searching in my market to find me."

Choose Local

Visibility Growth

$599/month

Build Sustainable Organic Visibility

Turn search into a long-term growth channel through strategy-led content, on-page optimization, technical monitoring, and ongoing performance analysis.

Focus: SEO + Organic Growth

Everything in Visibility Local, Plus

  • SEO and organic visibility strategy
  • Keyword research and relevance review
  • Search-intent analysis
  • Competitor and content-gap analysis
  • SEO/GEO website audit
  • Rolling 30-day SEO content strategy
  • Strategy-led, AI-assisted content creation
  • Managed article scheduling and publishing
  • Pre-publication content review for factual accuracy, relevance, brand alignment, quality, and unsupported claims
  • Relevant imagery and infographics within supported articles, where appropriate
  • FAQ formatting and structured data within supported articles
  • Managed CMS publishing, where supported
  • Internal-link strategy and optimization
  • Authoritative external source citations within supported content
  • Technical SEO monitoring and issue identification
  • Prioritized SEO recommendations
  • Organic keyword performance tracking
  • Search traffic and impression tracking
  • AI-search visibility monitoring across supported platforms
  • Monthly SEO and visibility reporting
  • Up to five eligible on-page SEO improvements per month, where access and platform compatibility allow

Who it's for: Businesses looking beyond basic local visibility that want to actively build organic traffic, search authority, content depth, and long-term discoverability.

Think: "I want to grow the number of people discovering my business organically."

Choose Growth

Visibility Authority

$999/month

Expand Beyond Traditional Search

Build stronger digital authority across Google and the growing ecosystem of AI-powered search and discovery platforms through deeper strategy, editorial oversight, competitive analysis, and implementation.

Focus: SEO + GEO + AI Visibility

Everything in Visibility Growth, Plus

  • Advanced SEO, GEO, and topical-authority strategy
  • Manual review and refinement of keyword and content recommendations
  • Custom topical clusters built around priority services, products, audiences, and markets
  • Expanded competitor and content-gap analysis
  • Advanced content strategy oversight
  • Review and refinement of every planned topic
  • Higher-touch pre-publication content quality review
  • Custom content instructions and priority topic adjustments
  • Content performance, decay, and refresh analysis
  • AI citation and brand-visibility monitoring across supported platforms
  • Custom AI-prompt tracking strategy
  • AI visibility and competitor-gap analysis
  • Existing backlink-profile monitoring and quality review
  • Identification of legitimate authority-building opportunities, including relevant directories, associations, partnerships, publications, and outreach opportunities
  • Up to 10 eligible on-page SEO improvements per month, where access and platform compatibility allow
  • Priority technical SEO and visibility recommendations
  • Detailed monthly SEO/GEO performance analysis
  • Monthly visibility strategy review
  • Quarterly competitive visibility roadmap
  • Priority support

Who it's for: Established and growing businesses that want deeper strategic involvement, stronger content authority, and active positioning across both traditional search engines and AI-powered discovery platforms.

Think: "I want an active strategy for positioning my business wherever people search for answers."

Choose Authority

Search & AI Visibility Disclosure

Content topics, publishing cadence, article volume, reporting features, AI-platform coverage, and supported integrations depend on the selected package, business strategy, website compatibility, available source material, review requirements, and third-party platform availability.

Article production is strategy-led rather than volume-driven. The number and frequency of articles may vary when fewer articles, additional review, updated source information, or a different publishing schedule would better support the client's business, audience, industry, website, or compliance requirements.

Content may be reviewed, edited, delayed, replaced, or withheld when necessary for factual accuracy, relevance, quality, brand alignment, platform compliance, legal or regulatory sensitivity, or client approval. Clients remain responsible for verifying business-specific facts, professional claims, regulated information, pricing, offers, credentials, and other information that requires their subject-matter knowledge or approval.

Stratton Media Solutions does not participate in automated backlink exchanges through these packages. External links included within content are used as editorial citations or relevant sources and do not represent exchanged or guaranteed backlinks.

Visibility Authority may include backlink-profile monitoring and identification of legitimate authority-building opportunities. Third-party publications, directories, associations, partners, website owners, and media outlets retain complete control over whether they mention, feature, list, cite, or link to a client. Backlink placements, media coverage, directory acceptance, and other third-party outcomes are not guaranteed.

Search rankings, traffic growth, Map Pack placement, backlinks, leads, sales, AI citations, brand mentions, and inclusion within AI-generated responses are not guaranteed.

SEO Implementation & Website Compatibility

Search & AI Visibility includes SEO strategy, auditing, monitoring, content optimization, visibility management, and implementation through supported tools and website integrations.

When supported access and integrations are available, Stratton may implement eligible on-page improvements and managed content updates directly. Eligible improvements may include updates to page titles, meta descriptions, headings, internal links, image attributes, structured content, indexing settings, or similar website elements.

Technical corrections requiring custom development, website redesign, new page creation, major content rewrites, theme or template modification, advanced coding, complex schema development, third-party developer access, or work exceeding the selected package's monthly implementation allowance are not included unless specifically stated in writing.

Stratton may identify and explain these opportunities, provide recommendations, coordinate with the client's website provider, or quote additional implementation separately.

One Partner. Two Ways to Protect & Grow Your Digital Presence.

Website Care and Search & AI Visibility are independent monthly services.

Choose Website Care if you need Stratton to maintain and manage your website.

Choose Search & AI Visibility if you want Stratton actively working to strengthen your presence across search and AI discovery.

Need both? Combine them.

Care Essential + Visibility Local

A local business that needs basic website maintenance and stronger Google visibility.

Care Business + Visibility Growth

A growing business that depends on its website and wants active organic growth.

Care Commerce + Visibility Authority

An e-commerce or established brand requiring advanced website management and a comprehensive search and AI visibility strategy.

Ready to Protect Your Online Presence?

Let's discuss which care package is right for your website and visibility goals.

Book a Strategy Call