Clear definitions of every service and deliverable in your growth package.
An Ad Creative is one unique advertisement created by Stratton Media Solutions for use in a marketing campaign.
May Include:
Clients may choose any combination of creative types included in their selected package.
A Campaign is one advertising campaign managed on one advertising platform with a single marketing objective.
Examples Include:
Each campaign counts as one individual campaign, regardless of platform.
Campaign Management is the ongoing management and optimization of your existing advertising campaigns.
Includes:
Campaign Management does not include the creation of additional campaigns beyond those included in your selected package.
A Qualified Lead is an individual who:
Lead quality may vary based on customer intent and your business's sales process. Stratton does not guarantee conversions or sales.
Sales Scripts are customized conversation guides developed to help your team:
Scripts are tailored to your business and should be used as a guide rather than a required sales process.
Follow-Up Scripts are customized email, text message, or phone call templates designed to help your team reconnect with prospective customers and improve follow-up consistency.
A Sales Strategy Session is a scheduled meeting with your Stratton team to review:
Session frequency is determined by your selected package.
A Dedicated Appointment Setter is a Stratton team member responsible for:
Appointment setters work to maximize booking opportunities but do not guarantee scheduled appointments or completed sales.
A Dedicated Revenue Team is a group of Stratton professionals assigned to support your business growth.
May Include:
Team composition may change as your business needs evolve.
Priority Support provides expedited response times for support requests, strategy discussions, and campaign-related communication during Stratton's normal business hours.
Stratton manages advertising campaigns on platforms supported by your selected marketing strategy, including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other approved advertising platforms.
Advertising accounts, advertising spend, and platform fees are owned and paid directly by the client. Stratton is granted user access to manage campaigns on the client's behalf.
Revenue Scaling services are designed to generate qualified leads, increase sales opportunities, and support revenue growth through advertising, outbound sales efforts, and appointment-setting activities. These services do not include CRM implementation, workflow development, automation setup, or ongoing system administration.
Certain Revenue Scaling services, including appointment setting, lead qualification, and outbound sales support, require access to a compatible customer relationship management (CRM) platform. Clients are responsible for providing an existing CRM or obtaining one prior to the start of these services.
If a CRM has not yet been implemented or requires setup, optimization, or ongoing management, Stratton Media Solutions offers these services separately through our Growth Implementation and Growth Optimization solutions.
